Archive for the ‘Facebook’ Category

Those Facebook Ads for Free iPads

Thursday, March 4th, 2010

Last month, I wrote about mysterious Facebook ads that offered free iPads to 45-year-old males. Or 26-year-old females. Or people of whatever age and gender happened to be those of the Facebook member reading the ad.

Now the New York Times has weighed in, with an entertaining and illuminating article on weird Facebook ads (including ones claiming to be aimed at Eddie Izzard fans). It says that Facebook doesn’t approve ads individually, but that ones that mention factors that really have nothing to do with the subject of the ad–such as age, sex, and feelings about Eddie Izzard in the case of a “free iPad” ad–are prohibited and will be deleted when they’re found.


A Better Technologizer Presence on Facebook

Wednesday, February 24th, 2010

If you’ve ever hung out with me at Twitter (where I’m harrymccracken), you know that it’s a kind of extension of Technologizer–an ongoing conversation among 16,000 people that’s mostly about tech-related matters. And if you ever joined Technologizer’s Facebook Group, you may have noticed that it’s…kind of quiet. Very quiet, in fact. Aside from the occasional note from me or another member, there hasn’t been much going on there.

Which is why we’re retiring the Technologizer group on Facebook and launching something much better: a Facebook page at http://facebook.com/technologizer. (I don’t completely understand why Facebook maintains a distinction between groups and pages, but pages are much more flexible and powerful.) Our page will be a central clearinghouse for Technologizer-related stuff: It’ll have links to every story here, plus all of my tweets, and you can comment on them or share them right there if you feel like it, or post a new question or idea on our wall. It’s also got some photos from our live events, plus discussion boards. Basically, it’s the sort of presence  we always wanted but couldn’t implement in the group, and we plan to add more features as time goes on.

Three hundred folks have already joined the page during our quiet beta period. I hope you’ll join them by visiting us on Facebook and clicking the Become a Fan button. See you there…

Is Cloud Computing Dangerous?

Monday, February 8th, 2010

Cloud services like Facebook and Gmail might be “free,” but they carry an immense social cost, threatening the privacy and freedom of people who are too willing to trade it away for a perceived convenience, according to Eben Moglen, a Columbia University law professor and founder of the Software Freedom Law Center.

On Friday, Moglen was the guest speaker at a seminar at New York University that was sponsored by local technology organizations. Moglen criticized the hierarchical nature of the Web today, and called for a return to peer-to-peer communications.

“The underlying architecture of the Net is meant to be about peerage,” Moglen said. “…There was nothing on the technical side to prevent it, but there was a software problem.”

The client/server architecture has been locked in over the past two decades by Microsoft Windows, Moglen claimed. “Servers were given a lot of power, and clients had very little.”

Control has been moved even further away from the client (people) by cloud services, which can be physically located anywhere in the world where the provider chooses to operate, Moglen said. Privacy laws vary widely from country to country.

There was so discussion of social consequences on the part of computer sciences as they created technologies that comprise the Web, Moglen said. “The architecture is begging to be misused.” Cloud providers are the biggest offenders, in Moglen’s view.

Privacy Obscured by Clouds

Cloud-based services range from simple offerings that could easily be duplicated to complex services that require clusters of computation and are administratively complex, Moglen added.

That affords providers a level of control that enables them to remain one step ahead of laws and regulations that meant to safeguard privacy, Moglen said. All server logs belong to the platform and service provider, he added.

Consequently, the public (and government) has lost ability to use legal regulation or to leverage the physical architecture of the network to prevent abuse when a cloud provider that might “fall from innocence,” Moglen said. He considers Facebook to be one of those bad actors.

Facebook, Moglen quipped, has turned into a “structure for denigrating the integrity of human integrity.” Joking aside, he called it a poor deal for users who receive a smattering of Web hosting, “PHP doodads,” and “all the spying that you can get for free all the time… It’s grossly overpriced.”

“The human race is susceptible to harm,” Moglen said. “[Facebook founder Mark Zuckerberg] has the distinction of having done more harm to the human race than anyone else his age.”

Facebook has recently taken steps to improve its privacy policies, and to give its users more rights to determine what other users and third party applications may see about them.

“Facebook knows who is going to have a love affair before we do,” Moglen said. Through accessing server logs, it can see whom “obsessively checks profiles,” he explained. People may also be telling others more about themselves than they realize.

In a dramatic example of that notion, a group of graduate students working with Moglen were able to use data from Facebook to identify homosexuals by examining their social mesh, pictures, and other information posted to the site.

“It’s not what they had in mind, and it’s not what we had in mind for them,” Moglen said. The biggest privacy problem, he noted, may be that people do not realize what is and isn’t discoverable about them.

Regardless of what steps Facebook has taken to address privacy concerns, Moglen believes that its business model is itself misuse. “It’s bad; it should be obsolete–not illegal. We are technologists, and we should fix it,” he told attendees.

The underlying social process that forces Facebook along is nothing more than perceived convenience, Moglen said. “Convenience is said to dictate you need Facebook in return to spying all the time, because web servers are so terrible to run.”

The “Freedom Box”

Running our own servers and keeping our logs is the solution to the problem, Moglen said. He proposed creating a “freedom box” device that is pocket-sized and portable, with a built-in Web server.

“If someone wants to know what is happening on your server, they can get a search warrant,” Moglen said. “You home is your castle, and the place where your fourth amendment rights sort of exist…when the Supreme Court is not in session.”

The freedom box would come pre-loaded with social networking software, use dynamic DNS, and replicate itself on trusted peers so that users still maintain a permanent online presence, Moglen explained. Existing open-source software would be up to the task, he suggested.

Moglen pitched a business model for the freedom box: end users pay $29.99 for a lifetime of use, get “great social networking,” “strong software,” and “no spying for free.” The idea is to create an economy of scale with many hundreds of thousands of users.

Attendees at the event seemed skeptical about the freedom box concept–their questions about it ranged from issues surrounding configuration and maintenance, and ISPs terms and use, to the perceived difficulty of building distributed systems. Me, I’m intrigued the idea of the freedom box in theory, but I’m not convinced that it could easily become a viable alternative to Facebook. Why? Because, “all my friends use it,” and people may not understand the value of peer-to-peer computing.

Am I the Only One Who Likes My Facebook Inbox the Way It Is?

Friday, February 5th, 2010

Over at TechCrunch, Michael Arrington is reporting that a source has told him that Facebook is working on a full-blown e-mail service. It’s supposedly known internally as Project Titan, or “Gmail Killer.”

The only details Arrington mentions are that the new version is said to offer POP3/IMAP access (so you can get into your Facebook messages from anywhere) and that your e-mail address will be in the format harrymccracken@facebook.com.

Sounds good–but one of the things I like about my Facebook inbox is that it’s a spam-free island unto itself, populated only by people who I’ve granted permission to contact me. Whatever Project Titan is, I hope it doesn’t turn Facebook messaging into…well, e-mail as we know it.

Facebook Trojan Brazen but Benign

Monday, December 21st, 2009

This past weekend, a trojan mimicked Facebook’s native functionality and sent notifications on the user’s behalf. While Facebook says that the application was harmless, its ability to break through a boundary of trust on the platform alarmed me.

The trojan came to my attention on Saturday after I received several Facebook notifications (in the form of a red number in the bottom right of the page) telling me that friends had commented on my photos. It was the same notification that I receive on a day-to-day basis.

When I clicked on the notification, it attempted to load an application called “Phutos,” which wanted access to my personal information and social network. I declined. A few minutes later, another notification appeared, but I was not taken to the application screen after I clicked on it. That seemed fishy, so I decided to review my applications.

“Phutos” was under my list of recently used applications–even though I never authorized its installation. At that point, I uninstalled the application and notified Facebook of my findings. Obviously, I also had some questions for it.

Facebook spokesperson Simon Axton stayed in steady contact with me over the weekend, and informed me today that the company had disabled the application because it violated Facebook’s Developer Principles and Policies. Facebook had determined that the application did not contain any malware, and has a dedicated enforcement team that investigates reports about suspicious applications, he told me.

When I asked what else Facebook does to protect its users, Axton said “We rely on reports from users for suspicious applications. Our team also conducts spot reviews of top applications and of many other applications, including looking at the data they need to run the application versus the data they gather. When we find a violation, we take action to enforce our policies.”

It’s great that Facebook says it’s taking its users’ safety seriously, but I am taken back by how easily a third-party application could mimic Facebook’s default Web applications. Users can now specify what information applications may access, but everyone users Facebook differently, so there is a bounty of information for malware to exploit.

There should be a wall between the Facebook development platform and the  applications that make up the site itself.

Facebook Allowing Status Update Replies Via E-Mail

Wednesday, December 16th, 2009

Those Facebook status update notifications that we’ve all received at one time or another from the service just got more useful. The social networking site has apparently flipped the switch on allowing replies from e-mail rather than having to log in to the service. All that is needed to do this is replying back to the message itself.

It appears not to be live across everyone yet. I just checked the alert e-mails I’ve received recently as late as the wee hours of this morning East Coast time, and I am not seeing the functionality as its being shown by sites such as Download Squad. However it will be rolling out systemwide shortly, reports seem to indicate.

While statuses are now enabled with this feature, Facebook mails — which you’ll also receive alerts for — are not. No word from the company on when we could expect that functionality, but I’d venture to guess that’s a logical progression for where this feature is headed.

Starting Over With Facebook

Monday, December 14th, 2009

My friend (and blogging hero) Dan Gillmor doesn’t like last week’s changes at Facebook to privacy settings and the default state thereof. So he took a drastic, fascinating step: He decided to delete his account and start over.

Google Search Goes Real Time

Monday, December 7th, 2009

Google announced several interesting things at its press event today, including Google Googles, a vision-assisted search app for Android phones that lets you snap a photo of a real-world item, then get information about it. But the big news turned out to be Google Real-Time Search, a new search feature that gives you the very latest results for your search queries. As in ones that are seconds old.

It’s not a replacement for Google search as we know it–in fact, it’ll be embedded within standard Google search results, in a scrolling window that updates automatically and lets you backtrack to see what you might have missed. You’ll also be able to view real-time results all by themselves, via a new “Latest” option in Google’s Search Options menu. That gets you a page that mashes up items from Twitter, news sites, blogs, and other sources–and Google announced today that it’s struck deals with Facebook and MySpace to bring public information from their users into Google Real-Time Search.

Here’s an image of real-time results, but a static picture can’t really do them justice, since they auto-update in a way that’s kind of hypnotic. So here’s a link to the current version of the results below.

Real-Time Search is going live today, but Google says it’ll take a couple of days to roll out. However, you can try it right now by going to the new version of Google Trends. Click on one of the Hot Topics on the left or enter your own search in the field below them, and you’ll get real-time results.

Google says that the relevance of these results are the key to them being useful. I haven’t played with the new feature enough to have a take on how good it is at pinpointing the good stuff–hey, the event is still going on as I write this–but it’s clear that the company’s right about relevance being vital. I sometimes think that if it were easier to find the best results on Twitter, about half the Twitter skeptics in the world would become fans. And with Google Real-Time Search pulling in results from Twitter and a bevy of other sources, an unranked, unfiltered list of snippets and links could be a nightmare.

I plan to spend more time the new features soon–but in the meantime, try ‘em out yourself and let us know your take. Here, try these queries:

Obama

Nook

Google Googles

Healthcare

EPA

And here’s Google’s official blog post on the new features.

A New Reason to Look at Yahoo: Facebook Connect

Wednesday, December 2nd, 2009

I consider this very good news: Yahoo and Facebook have announced plans to integrate Facebook Connect into Yahoo during the first half of next year.

Yahoo’s blog post about the news doesn’t provide a whole lot of detail, but it says that you’ll be able to (A) share Yahoo features such as photos, article comments, ratings, and more via your Facebook activity stream; (B) benefit from “richer experiences” on services such as Yahoo Mail, Yahoo News, Yahoo Answers, and Yahoo Sports; and (C) update your status message on Facebook or on various Yahoo services. I’m assuming/hoping that you’ll also be able to log into any Yahoo service with your Facebook credentials, although the post doesn’t explicitly say so.

It’s a pleasant surprise to see a Web player as big as Yahoo turn on Facebook Connect. Even if the decision stems in part from Yahoo’s somewhat fragile condition and resulting willingness to behave in ways that a super-ambitious, Web-dominating monolith would not. (What do you think the chances are that Google will turn on Facebook Connect anytime soon?)

The more time I spend online, the more I realize that I don’t want multiple, fractured collections of friends, family, and acquaintances stored at various destinations around the Web. I want one well-organized, close-to-comprehensive database of people I care about. For a lot of us, that data lives on Facebook. The more places we can get to it, the better. And a Facebook-enabled Yahoo gives me a pretty tantalizing reason to consider using Yahoo services instead of comparable ones from Google, Microsoft, and other Yahoo rivals.

Microsoft Pats Its Back for New Xbox Live Features

Tuesday, November 24th, 2009

Last week, Microsoft brought Facebook, Twitter, Last.fm and the Zune Marketplace to Xbox Live. And it’s been a rousing success! According to Microsoft, at least.

The company says nearly two million people signed into Facebook from Xbox Live in less than a week since the feature launched on November 17. Almost one million people created Last.fm Internet radio profiles, and 1.7 million people checked out the Zune Marketplace, which is the Xbox 360’s new digital storefront for 1080p video. Microsoft suspiciously left out usage numbers for Twitter, saying only that the service “was abuzz” with Xbox-based tweets.

There is, of course, reason to be skeptical about these numbers and what they mean. Usually, Facebook and Twitter are only open to paid Xbox Live Gold subscribers, but from November 20 until yesterday, those services along with the rest of Xbox Live Gold were open to everyone in the United States, including non-paid Silver members. That means more of Xbox Live’s 20 million total active users may have tried the new services than usual.

And besides, trying doesn’t mean liking. I signed in to Facebook and sent a Tweet from Twitter, but didn’t particularly enjoy either experience. I fired up the Zune Marketplace but didn’t buy anything (and actually, I was sort of offended that music videos cost $1 to $2, when you can easily find them for free on YouTube). The only service I used in earnest was Last.fm, which came in handy for a party I happened be throwing over the weekend.

There was one statistic from Microsoft that was truly impressive: On November 10, launch day for Call of Duty: Modern Warfare 2, more than 2.2 million people logged in to play. It’s proof that no matter how hard Microsoft tries to show the value in all of Xbox Live’s extra services, it’s still all about the games.